"Numbers wise, our turnover is up over 40% year on year, month on month. I have employed more staff and we are still growing. We have not gone backwards in over 15 months. I want to double over two years and we are on track for this to happen. Our staff love that they are more busy and have more $’s in their pay packets. "WSM is not an easy fix, it takes time and effort. I love the way it prompts me to think outside the square, I have some great ideas to implement in 2011 (2010’s move took up too much of my time!) and can’t wait to see what happens with my business. "By the way, this year I have had two overseas holidays, won another trip overseas (karma coming back to get me!), spent more quality time with my kids and have felt a lot happier about where I and the business is heading. However I never lose sight of the customer, our most important asset and whilst I know I can get new clients easily I still look after our current clients with quality, friendly service with value added services for them as well. They love it and complain to us if they are not getting enough deals or promotions like last month, which was our best ever and contained no promotions other than our monthly special as we were too busy all our rooms busy all the time. Now if only I could find some quality staff to expand!!”

I signed up with Inner Circle in July. I had left the salon I had been working for and went off on my own. I got sooo excited when I received my package with all my marketing tools! When I left the salon I was working for I lost a LOT of my clients, so Alberto (my WSM coach) suggested I send out the "Rupert the Dog Letters". I changed the name to "Arthur" because I have a puppy named "Arthur" & my clients would remember him. I could not believe how well those letters worked! I got 33 lost clients back! One of my clients even said, "you know, if you had just sent a letter saying where you were I probably wouldn't have come, but that dog letter really got my attention." I was shocked! After that, I got started right away with my flyers. I got them made up, delivered and was sooo excited for the "flood" of phone calls I was going to receive from them. Well I waited, and nothing happened. I was devastated! I couldn't believe that I had done all that work and gotten nothing. But I am very stubborn, and I had more flyers made up and sent out. The 2nd round of 500 flyers brought in 3 new clients, this was still not the flood I was hoping for, but at least it worked! I have come to realize with help from my coaching calls that this was normal, and I was doing a great job with things. I think I also after first reading all those testimonials from the other salons with their success that I would be getting 15 new clients a week like they were. That doesn't happen with everyone, and starting a new salon is not an easy task. It takes work, and as long as you are willing to do the work you WILL reap the rewards. If it weren't for the Inner Circle Salon Marketing I don't know where I would be! A great deal of my clients are coming in saying how much they love my marketing and how much they love how I keep them "in the loop" with all the special offers etc that I send out. My clients are referring friends, family and co workers, the "queen of referrals" works wonders! I couldn't ask for anything better.